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Goodyear "Wingfoot" Logo to Appear on Cavs' Jerseys Next Season as Part of Multi-Year Deal

Ideastream Public Media | By Mitch Felan
Published May 15, 2017 at 4:45 PM EDT
In a promotional video, Cavs player Kyrie Irving was featured in a jersey bearing the Goodyear "wingfoot" logo (pictured). The jerseys will make their debut next season.
GOODYEAR
In a promotional video, Cavs player Kyrie Irving was featured in a jersey bearing the Goodyear "wingfoot" logo (pictured). The jerseys will make their debut next season.

Goodyear’s  “wingfoot” logo will soon be featured on Cleveland Cavaliers jerseys as part of a multi-year deal.

During a press conference today, Goodyear CEO  Rich Kramer explained why his company is partnering with the Cavs.

"Connection; connection between Goodyear and basketball, connection between Goodyear and the Cavs, and a connection between Goodyear and our community here in Northeast Ohio – and a meaningful connection at that.”

Neither Goodyear nor the Cavs revealed how much the deal cost. But Cleveland.com is reporting the deal is worth more than $10 million a year.

Last year, the NBA became the first major sports league in the country to allow corporate logos to be featured on jerseys. The logos will start appearing on jerseys next season.

Goodyear and the Cavs also announced they will be partnering to donate one million dollars to STEM programs in Akron and Cleveland schools.

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Sports Cleveland CavaliersGoodyearJersey SponsorSports
Mitch Felan
Mitch Felan is a news intern for WKSU. He is a multimedia journalist with experience in print, television, radio and visual journalism. Felan is a junior at Kent State University, working towards a Bachelor's Degree in Multimedia Journalism. During the school year, Felan works for Kent State Student Media in TV2, The Kent Stater, and KentWired. He will be serving as the Digital Director for Kent State University's Student Media Newsroom in the Fall.
See stories by Mitch Felan
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