NCAA basketball tournament

For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.

March Madness officially begins this week with the First Four rounds in the men's and women's tournaments. The final selections for both the men's and women's tournament will be made Sunday evening.

Shaka Smart is bringing No. 7 seed Virginia Commonwealth back to the Pacific Northwest to face No. 10 seed Ohio State on Thursday in Portland, Oregon.The…