10:00
No matter what it feels like, negative political campaign ads in the U.S. are almost as old as American politics. But are all negative ads created equally? And what makes up a really good negative advertisement? In the mix of campaign season, we'll talk about negative campaign advertisements.
Guests
- Hank Sheinkopf (political strategist, public relations specialist and President of Sheinkopf Communications)
- Mark Weaver (Founder of Communications Counsel)
- Robert Higgs (Editor of PolitiFact Ohio)
- Sean Meshorer (author and researcher)