Written by: Tom Rieland
Date: April 4, 2017
William Faulkner once wrote “the past is never dead. It’s not even past.”
That quote comes to mind as we hear the constant drum beat of an argument against federal funding for public television. The gist is that we have hundreds of channels now, so why should taxpayers spend a dime, much less a $1.35 a year to support public broadcasting? All those cable stations provide a variety of programming already. If the free market wants public media, let them pay for it!
Here’s a quote from the other side of the free market argument.
“In a country whose proudest boast is its devotion to the cause of education, the treatment of educational stations is beggarly and outrageous.”
The quote is from Father John Harney of the Paulist Fathers, who testified in Washington along with Ohio’s Attorney General John Bricker in favor of a set-aside of frequencies for educational radio stations.
The year was 1934. Educational radio was unsuccessful and within a few years over 100 educational radio stations in communities large and small were out of business. Commercialism won in part by promising to provide the same educational radio programming that stations like WOSU were already airing.
The promise was a sham.
Commercial media seeks to gain the highest number of viewers to attract advertisers and please stockholders. It’s a simple model as relevant today as in the late 1930s.
A commercial station leader doesn’t last long without good audience numbers. Some cable stations once tried to emulate PBS programming. The Learning Channel soon pushed that brand off a cliff in favor of programs like Here Comes Honey Boo Boo. The Bravo channel went on the air touting access to the best in arts programming, but now peddles the Real Housewives series.
Public broadcast stations provide a consistent noncommercial alternative to the rampant commercialism all around us. And remember these public stations are local. They are in Cookeville, Tennessee, Juneau, Alaska and Columbus, Ohio providing mission-centric community programming and services, educational kids programs, national shows from Ken Burns’ documentaries to NOVA to Frontline, local public forums on important issues, and much more.
In 1934, many of the pioneering educational radio stations were pushed to the fringe and disappeared in favor of powerful commercial and political interests. Could it happen again?
Help us assure a place for public media in America. Go to protectmypublicmedia.org and sign the nationwide petition. Then connect with your congressional representative and tell them to support public broadcasting stations like WOSU.