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Public broadcasting’s alternative to advertising is underwriting: organizations and corporations provide funds to underwrite WOSU Public Media’s quality programming. These contributions are important sources of financial support for WOSU.
On-air underwriting announcements on WOSU Public Media recognizes your company’s support of public broadcasting while giving you an opportunity to share your company’s message with our highly desirable audiences. Your organization can underwrite a particular National Public Radio (NPR) or Public Broadcasting System (PBS) program, or your company can provide general support for any of the quality programming on WOSU 820 AM, WOSU 89.7 FM, and WOSU TV.
A WOSU development officer can assist you in creating an underwriting message that maximizes your on-air exposure. WOSU can offer your business a variety of underwriting packages. Set up an appointment today to review your marketing plan and the benefits of underwriting on WOSU Public Media.
David Blankestyn, Underwriting Account Executive
614.292.0639
david.blankestyn@wosu.org
Wendy Craver, Underwriting Account Executive
614.247.1525
wendy.craver@wosu.org
Christine Sadic, Manager of Corporate Support and Foundation Giving
614.247.4469
christine.sadic@wosu.org
When your business provides financial support for WOSU programs, you’ll receive on-air underwriting credits for a fraction of the cost of commercial advertising. Credits such as these allow your company to communicate your corporate message in an extremely cost-effective way to highly targeted NPR and PBS audiences.
A 15-second on-air underwriting credit can be used to:
*Describe your business/organization;
*Identify your company products/services;
*Express your corporate mission/philosophy;
*Enhance your employee pride; and
*Create awareness of your company’s support of public broadcasting’s commitment to education and public service.
A 15-second underwriting message may include:
* An Objective Description of Products/Services;
* Bona Fide Corporate Slogan;
* Position Statement;
* Business Location(s);
* Length of Time in Business;
* Vendor or Trade Names;
* Telephone Number; and
* Web Site Address.
An online sponsorship of wosu.org complements your message on WOSU TV, 820 AM, and 89.7 FM. wosu.org attracts over 45,970 visitors each month, and of those visitors, over 29,495 are unique.* (*based on June 2009 Google Analytics).
Benefits of Online Sponsorship:
* Increase Your Influence with Audiences
* Reinforce Your Message to our loyal audiences
* Gain Exposure to a different group of consumers
* Maximum Visibility. Your advertisement will appear on the following web pages in a rotation of 5 per page: Home page, Listen Live, TV Broadcast Schedule, Newsroom, Radio, Open Line, TV, Arts and Culture, and Classical Music Playlists.
DOWLOAD A ONE-PAGE SHEET THAT HAS SPECIFICATIONS (pdf)
Ask your underwriting representative about these additional E-Sponsorship opportunities with WOSU Public Media: Streaming support; WOSU’s Enewsletter, FYI; and Online Underwriting Pricing.
A WOSU development officer can assist you in creating an underwriting message that maximizes your on-air exposure. WOSU can offer your business a variety of underwriting packages. Set up an appointment today to review your marketing plan and the benefits of underwriting on WOSU Public Media.
As a public broadcasting station, WOSU Public Media must comply with certain standards set forth by the FCC, the Federal Communications Commission. Any of our Development Officers will assist you in creating the underwriting message that fits your marketing objectives, while adhering to the FCC guidelines.
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