Two Studies — Kids watch too much TV, but PBS Kids are Ready to Learn

Our young kids are watching more TV than ever. A new Nielson Co. study found that youngsters aged 2-5 watch more than 32 hours of television in an average week! They also found that television viewing is more for children 2 to 11 than anytime in the last decade. More of this viewing is off DVDs and DVRs.

If you have young children, and must rely on the TV to give you a break, please give your kids the best children’s TV in the world and have them watch WOSU. I talk to lots of parents who enjoy WOSU TV and PBS Kids programs that provide research-based educational content in a format kids love. These first-rate programs also teach practical life lessons and, let’s remember, your kids won’t be inundated with commercials.

Checkout our weekday mornings on WOSU TV starting with Maya and Miguel at 6:30 am with Arthur, Martha Speaks, Curious George, Sid the Science Kid, Super Why!, Dinosaur Train, Caillou, Barney, Sesame Street and Clifford.…that takes you to noon.

Another new study proves that PBS Kids programming is making a difference. It found that low-income children were better prepared for success in kindergarten when their preschool teachers incorporated educational video and games from public media, according to a new study. The study, conducted by Education Development Center, Inc. (EDC) and SRI International, was commissioned by the Corporation for Public Broadcasting (CPB) to evaluate video and interactive games from the Ready to Learn initiative, which creates educational programming and outreach activities for local public television stations and their communities.

The study examined whether young children’s literacy skills — the ability to name letters, know the sounds associated with those letters, and understand basic concepts about stories and printed words — increased when preschool classrooms incorporated video and games.

“We know public media can improve literacy skills when kids watch at home; what we didn’t know is that content from multiple shows could be effectively integrated into a curriculum and implemented by teachers,” said William Penuel, Ph.D., director of evaluation research for SRI’s Center for Technology
and Learning. “If media can be harnessed to help close this literacy gap, as this study has shown, it’s a powerful new tool for preschool teachers.”

To access the full study, sample content from the curriculum, and a video
interview with a teacher who participated in the study, go to:
http://cct.edc.org/rtl

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