Who listens to Classical Music Radio?

| July 29, 2010 | 1 Comment

Someone at a recent Kiwanis Club gathering asked what the listening trends were for classical music in America. A 2010 report from Arbitron called Public Radio Today: How America Listens to Radio has the most recent data. Here are a few highlights:

- Classical Music stations have over 6 million listeners every week
- Classical listening skews older with 68% of listeners over 55 years of age
- Yet, the data shows Classical listeners are trending younger than the year before
- Listening to Classical stations had a growth spurt rising in share of listening from year before
- Listeners average nearly 5 hours of time spent listening a week

This bodes well, we believe, for our delivery of a new all-classical radio station to the Columbus market in fall!

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Category: WOSU General

  • http://www.e-fishingnews.com Mike

    Amazing news…