Our sources say we had an audience last night for the premiere program of the National Parks series that was four times the normal size for a Sunday night. This is great news when you’re competing against the season premiere of Amazing Race, Sunday Night Football and Desperate Housewives.
This series is a real winner and the timing couldn’t be better. Not only does it reveal the power of HDTV, but shows off again how well Ken Burns and his team can tell compelling stories. My bet is national park attendence will climb next year. I know we’re planning a trip west already.
Last Friday night, we showed clips of the National Parks series and filled our studios at COSI with parks related groups and stuff — from kayaks to campers. 3,500 folks showed up at COSI’s family friday night. It was quite an evening.