The vast majority of Americans still listen to AM/FM radio in their cars, but that doesn’t mean the many new dashboard options aren’t starting to take hold. Reports from the recent DASH: The Connected Car Conference in Detroit found that car makers are constantly looking at new features to add to the dashboard entertainment options we have while driving.
We are connected all day with smart phones, so we expect to remain connected as we enter our car. Accessing the Internet and services like Pandora, online radio stations and podcasts through your phone or even directly through your car’s 4G connection is becoming more common.
Will these services kill broadcast radio? Doubtful. The stats are not yet impressive. Entercom President David Field gave a keynote at the Conference and made the point that broadcast radio still has 92.4% of audio listening (similar to a decade ago), Pandora has 4.2% and Internet the remainder. Even with the influx of all the internet choices, listeners want access to their local radio stations for emergency information, news, weather, traffic, and local music stations.
What I found interesting is a story about the device that may go away in your new car. Car maker’s complained that CD players are expensive and prone to failure and likely on the way out.