New research by GfK Media shows the number of us relying solely on over-the-air (OTA) broadcast television (as opposed to cable or satellite TV) has increased by 12 million from just a year ago! The demographics of those so-called OTA homes found they skewed toward younger adults, minorities and lower income families. About 18 percent of all U.S. households with TVs use those rabbit ear or other antennas to watch TV compared to 15 percent a year ago. As past research has shown, the reasons for this trend may be both economic and technology based. Over-the-air television is free, of course, and more stations like WOSU have multiple channels of programming to provide today compared to a decade ago. Also, some of the young cord cutters may be finding they can watch their favorite programs just as readily with a combination of OTA free channels and the Internet using services like Netflix and Apple TV.
Category: WOSU General