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OSU Announces “Socially Responsible” Apparel Deal
Ohio State University has announced a new agreement that will consolidate nearly all of the schoolâ€™s apparel licensing into a single deal.
OSU says the licensing agreement with manufacturer J. America and retailer Fanatics will send the school $97 million over the next ten years. In exchange, J. America will make and Fanatics will sell all OSU apparel outside of the schoolâ€™s lucrative deal with Nike.
OSU says licensing and apparel revenue is now used to fund nearly 5,000 need-based scholarships, 600 grant-in-aid scholarships, and to boost library collections.
Ohio State says Florida-based Fanatics will create 300 full-time jobs with a new distribution center opening next year in Frazeysburg, Ohio.
OSU saw pressure from student and labor activists to abandon a deal with Silver Star, a Texas company accused of using sweatshop labor. OSU has not said where the new gear will be made.
OSU says it will also partner with Verite, an internationally-recognized expert on global labor rights issues.