Local Guy Produces And Distributes Naturally Caffeinated Bottled Water

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Brian Pitzer is reluctant to call himself an inventor. Though his new product, Avitae (uh-VEE-tay), is quite inventive. It’s naturally caffeinated bottled water. WOSU’s Kim Fox recently spoke with Pitzer recently about Avitae and where he got the idea for the product. Pitzer, president and CEO of Dublin-based Vitality Distributing. Avitae is available at all Promo West Concert venues, Hills Market and in some Kroger stores. It should be distributed nationally by the end of the year.