Colleges and universities face a new challenge: fewer potential students. They’ve been told for years to brace for a decline in prospective students as the number of high school grads was expected to decline. WOSU talked with some industry experts to find out how they’ve prepared to compete for scholars.
The Role of Media in Politics
How does media portray politicians and issues? What techniques are used to persuade? The image is more powerful than the words.
- Describe the major types of political ads: Negative – One candidate portrays the other in an unfavorable light; Warm and Fuzzy – Candidates make the viewer feel good about the country or his/her campaign; Humorous – Candidates elicit a laugh or smile from the viewer; Scary – Candidates evoke images of fear (usually combined with a Negative ad); Advocacy- advocates for/against an issue/person
- Explain the visual and audio techniques common to ads (See How Images Can Manipulate You)
- Understand both techniques of persuasion and advertisement appeals
- Explain the relevance of media literacy in the social studies classroom
Sample questions students can ask:
- Who produced the message ?
- Who is speaking?
- Whose viewpoint is not heard?
- From whose perspective does the camera frame the events?
- Who owns the medium being used?
- What is our role as spectators in identifying with, or questioning what we see and hear?
(Media Literacy consists of excerpts from Frank W. Baker’s keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI.)