The Role of Media in Politics
How does media portray politicians and issues? What techniques are used to persuade? The image is more powerful than the words.
- Describe the major types of political ads: Negative – One candidate portrays the other in an unfavorable light; Warm and Fuzzy – Candidates make the viewer feel good about the country or his/her campaign; Humorous – Candidates elicit a laugh or smile from the viewer; Scary – Candidates evoke images of fear (usually combined with a Negative ad); Advocacy- advocates for/against an issue/person
- Explain the visual and audio techniques common to ads (See How Images Can Manipulate You)
- Understand both techniques of persuasion and advertisement appeals
- Explain the relevance of media literacy in the social studies classroom
Sample questions students can ask:
- Who produced the message ?
- Who is speaking?
- Whose viewpoint is not heard?
- From whose perspective does the camera frame the events?
- Who owns the medium being used?
- What is our role as spectators in identifying with, or questioning what we see and hear?
(Media Literacy consists of excerpts from Frank W. Bakerâ€™s keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI.)