From the beginning, fired Ohio State band director Jon Waters has vowed to clear his name. Waters claims he was in the process of making changes to the OSU band culture before the investigation that cost him his job. Those changes are detailed in a report Waters gave investigators last month.
Media Literacy – Advertising
Identify and criticize the persuasive techniques in advertising. Turn passive viewers into active listeners.
What do you want your students to know about advertising? Most state’s teaching standards now include advertising in English/Language Arts, Economics, and Health. Advertising now appears everywhere and companies will do anything and everything to get their message in front of the eyeballs of their target audience.
(Media Literacy consists of excerpts from Frank W. Baker’s keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI. )