Four people are dead in two separate accidents in Central Ohio. In Pataskala, investigators say a head-on collision on East Broad took three lives. One vehicle crossed the center line. Early this morning, the driver of a pick-up truck was killed when he slammed into a tree in a residential area south of Route 104 [...]
Media Literacy – Advertising
Identify and criticize the persuasive techniques in advertising. Turn passive viewers into active listeners.
What do you want your students to know about advertising? Most state’s teaching standards now include advertising in English/Language Arts, Economics, and Health. Advertising now appears everywhere and companies will do anything and everything to get their message in front of the eyeballs of their target audience.
(Media Literacy consists of excerpts from Frank W. Bakerâ€™s keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI. )