Media Literacy – Advertising

Advertising(Photo: WOSU - Frank Baker)

Identify and criticize the persuasive techniques in advertising. Turn passive viewers into active listeners.

What do you want your students to know about advertising? Most state’s teaching standards now include advertising in English/Language Arts, Economics, and Health. Advertising now appears everywhere and companies will do anything and everything to get their message in front of the eyeballs of their target audience.

(Media Literacy consists of excerpts from Frank W. Baker’s keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI. )