Media Literacy consists of excerpts from Frank W. Bakers keynote presentation at a Media Literacy Institute on September 17, 2008 at WOSU@COSI. The topics include (1) media literacy defined; (2) the core principles of media literacy; (3) applying critical thinking; (4) advertising; (5) deconstructing video text; (6) visual literacy; (7) the role of media in politics; and (8) the role of media in health.
Videos in This Series
Identify and criticize the persuasive techniques in advertising. Turn passive viewers into active listeners
Analyzing video and audio to see whatâ€™s shown, and whatâ€™s not
Understanding the language of photos. Whatâ€™s the story behind the image?
How does media portray politicians and issues? What techniques are used to persuade? The image is more powerful than the words.
How alcohol/tobacco/food ads etc. are aimed toward youth