Are You Well Strung?
Well Strung is the name of a string quartet made up of four buff guys whose look leans more to OlympicÂ gymnastsÂ than to practise room geeks. Â They areÂ followingÂ the trend set by theÂ barihunkÂ phenomenon a fewÂ yearsÂ back:
Part Monty meets Calendar Girls, theÂ barihunkÂ phenomenon takesÂ whateverÂ male ensemble or soloist in question and sells sex. Well Strung plays Mozart, Bach, Vivaldi andÂ Bartok. They perform Lady Gaga’s tunes and present a fullÂ eveningÂ showÂ combiningÂ the classics withÂ classic punk. And they sing, while not dropping a bow:
Don’t blame them for being pretty. Well Strung can play and they can perform (not everybody who can play can perform) If you want to market music to young people, it helps Â toÂ beÂ young and have a young person’s ethos. There’s good music here and they look like their potential audience. They don’t need those of us who can barely totter to open another cupcake.
I congratulate Well Strung on savvy marketing and fine music making. Rock on.