The Business of College Sports
Many American universities are known around the country not for their academic accomplishments, but for their football or basketball teams.
Hear how the commercialization of college sports creates conflicts for traditional academic values, as universities strive to succeed in athletics, with author and Duke University Public Policy Professor Charles Clotfelter.
- Big-Time Sports in American Universities
- College athletics under fire: What else is new? Let’s just admit that universities with big-time sports programs are in the entertainment business Charles Clotfelter (10/25/09)
American college athletics, the report said, is “a highly organized commercial enterprise. The athletes who take part in it have come up through years of training; they are commanded by professional coaches; little if any personal initiative of ordinary play is left to the player. The great matches are highly profitable enterprises.” Although these words well describe big-time college sports in 2009, they were written almost exactly 80 years ago.