The Business of College Sports


Ultimately, although university mission statements don’t mention college athletics, football and basketball have assumed a major — but significantly separate — role at many institutions. Some universities even become better known for its college sports than its academic programs?

We’ll hear how the commercialization of college sports creates conflicts for traditional academic values, as universities strive to succeed in athletics.

Originally aired: March 29, 2010


  • Charles Clotfelter (author and Duke University Public Policy Professor)

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  • Sam

    Can today’s guest respond to Alan Wertheimer’s powerful argument that big-time college athletes are exploited because the NCAA and it’s member institutions essentially engage in price fixing because “full-scholarships” are non-negotiable?