The Business of College Sports
Ultimately, although university mission statements donâ€™t mention college athletics, football and basketball have assumed a major — but significantly separate — role at many institutions. Some universities even become better known for its college sports than its academic programs?
Weâ€™ll hear how the commercialization of college sports creates conflicts for traditional academic values, as universities strive to succeed in athletics.
Originally aired: March 29, 2010
- Charles Clotfelter (author and Duke University Public Policy Professor)