The Business of College Spirit


Photo: Sam Howzit (flickr)

Ohio State's marching band may be (one of) the best in the land, but changes in funding sources have made it difficult to pay for.



OSU sports would be pretty somber without the Best Damn Band in the Land, but funding for college sports “auxiliaries” is not always easy to come by, despite the big money generated by teams. This hour, we’ll examine who pays for Ohio State’s marching band and cheerleading squad, and how they manage to keep Brutus Buckeye in fighting form.



  • Dr. Jon Waters, OSU Marching Band Director
  • Dennis Hoobler, Associate Athletic Director,  OSU
  • Nick Baumgardner, University of Michigan Sports Reporter for

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