A Look at Negative Political Campaign Advertisements in Elections



No matter what it feels like, negative political campaign ads in the U.S. are almost as old as American politics. But are all negative ads created equally? And what makes up a really good negative advertisement? In the mix of campaign season, we’ll talk about negative campaign advertisements.


  • Hank Sheinkopf (political strategist, public relations specialist and President of Sheinkopf Communications)
  • Mark Weaver (Founder of Communications Counsel)
  • Robert Higgs (Editor of PolitiFact Ohio)
  • Sean Meshorer (author and researcher)

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